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Join our Stocking Dealer Program

Welcome to the Retailer Application Process


We appreciate the opportunity to engage with you in a mutually beneficial partnership. Rowe has built its reputation for over seventy-five years through long-lasting and valued relationships. Once you complete the application below, our local marketing representative will contact you within 48 hours to review your ideas and discuss volume requirements and potential local distribution restraints. After this initial discussion, your marketing representative will set up an appointment to visit you at your store.

We look forward to meeting you and hearing more about your business!


Benefits of Rowe's Stocking Dealer Program


  • Volume wholesale pricing.
  • Long-lasting relationship with a dedicated member of our exclusive sales force in your area.
  • Sales Portal provides you convenient access to order status, fabric information, digital catalog, marketing assets, and the ability to order express and occasional products online.
  • Access to Rowe’s national network of regional repair support.
  • Access to Rowe’s negotiated freight program.
  • Ongoing formal and informal sales training for your staff.
  • Full access to Rowe’s 1100 industry leading fabric samples, including 250+ Kid Proof performance fabrics.
  • Bi-annual updates at no charge. (Minimum Sales Volume Required)
  • Access to Rowe’s Industry-leading digital marketing campaigns.


Have questions before getting started?
Email retailer@rowefurniture.com

Retail Application